Need for internet marketing strategy:
Internet marketing is very necessary for real estate professionals. It provides them a platform where potential buyers seek their services. Studies show that 90 percent people search online before buying a home. A report from National Associations of Realtors indicates that 80 percent home buyers who use internet to search a home purchase through a real estate agent, in contrast to 63 percent of non-Internet users who are more likely to purchase directly from a builder or from an owner they already know. Bizdrive.biz promotes the real estate professionals online and develops their business network and community. It helps real estate professionals connect more frequently online with customers to generate more sales, referrals and leads and retain their clients.
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?Online customers are better home buyers,? says Tracey DeLeeuw, CEO, Bizdrive.biz, ?According to California Association of Realtors, Internet home buyers are wealthier and purchase more expensive homes.?
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The buyers prefer to purchase online because it makes the process easy. They can get more knowledge online and shorten the search. They see and choose their property and then decide which property is to visit. It saves their time and energy. So they get more satisfaction in their deal.
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According to internetworldstats.com 2010 report, 77.4 percent North Americans and 77.7 percent Canadians have access to internet. Everyday nearly 70,000 new people get internet access. ?Online market has a good future,? Tracey further adds, ?The realtors serve their clients better online. The real estate market is stabilising and indicating a rise in demand in future.?
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A recent survey by National Association of Realtors indicates that total state existing-home sales, including single-family and condo, rose by 8.3 percent to 5.14 million in the first quarter of 2011 from 4.75 million in the fourth quarter last year. REALpac/IPD Canada Annual Property Index committee on 25 february 2011 published that Investment in Canadian commercial real estate bounced back last year at 11.1 % with the strongest performance in three years.
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NAR?s eighth annual Housing Opportunity Pulse Survey reveals that nearly 80 percent Americans believe buying a home is a good financial decision. More than 68 percent respondents say that it is a good time to buy a home. The report also revealed that buying a home is one of the highest priorities of about 39 percent of respondents whereas 24 percent consider it a moderate priority.
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Benefits of internet marketing for realtors:
According to Hubspot, internet marketing is 62 percent cheaper than traditional outbound marketing.
Internet marketing saves time and it is cost effective.
Internet homebuyers make better clients.
Realtors and agents serve their clients better online.
The customers can see their property listing online, it saves their time and shortens the time in finalising the deal.
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Benefits of social media:
MorganStanley claims that By July 2009, the number of social networking users had surpassed the number of email users. Everyday more than 2.5 million people visit face book. The recent studies by Mashable.com suggest that 84% of real estate agents use social media for their business. Of these 79% use Facebook, 48% use Twitter and 29 percent agents use linkedIn.
Social media have become the largest online community platform.
Social media advertising is the cost effective way of internet advertising for realtors and agents.
Businesses get their target customers on social media sites.
They generate real estate leads and local business referrals.
social media platforms are a good place for viral marketing.
It increases your search ranking and attracts traffic to your website.
It helps you maintain relationship and builds trust among online communities.
It is the fastest and most convenient way of sharing information.
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Benefits of Video marketing:
The video marketing produces results. A survey conducted by postling.com highlights that 73 percent homeowners are more likely to list with a realtor offering to do video.
Videos add authenticity to your product and service.
Videos are easy to make and share. They are viral in nature.
Customers prefer Video becuase it shows them actual condition of the property and helps them in taking prompt decisions.
Through videos customers can choose their preferred properties for field visit at the convenience of their home.
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Tips to internet marketing for realtors:
First create a good website with an impressive homepage. You get very little time to retain your visitors on your site before they hit the back button on your browser. So adding a distraction is a bad idea. Provide useful and unique information on your home page.
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Add rich content to your website and enlist it to some famous web directories. Use keyword rich content to make it search engine optimized. Read bizdrive?s tips for search engine optimization to improve its ranking.
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Create your own blog and add it to your site. Post good and informative articles regularly to increase your followers base. Write knowledgeable articles on home buying. Follow other blogs on same interest.
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Develop your own forum or join other forums on same topic. Be active on forums. Raise questions and answer other members? questions. Provide your comments.
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Make social media profiles. Build your own business network of realtors and agents. Join groups and communities having similar interests. Interact with them and show your presence regularly.
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Act smartly. Convert traffic on your site in to real estate leads. You can do this by giving prompt response and feedback to your customers.
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Integrate all your online efforts on bizdrive.biz. Link your social media profiles, email accounts, blogs, forums and your website to your bizpage.
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Increase your knowledge about internet sales tools and how to use them for business growth. Get free training on effective online marketing at Biz TV.
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Online mistakes to Avoid:
People prefer local realtors to buy property. Real estate professionals do the biggest mistake of not developing local business network of realtors. Add local agents and realtors to your network.
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Real estate professionals start their online operations without any strategy and training. Bizdrive provides training to grow online. It provides tips to build their effective business network. A better network generates more leads.
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Not updating your website is not a good idea. Successful realtors update their website from time to time.
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The content plays major role in online success. Your articles attract customers for you. Posting regular, good and informative articles on your blogs drives more traffic to your site.
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Lack of contact information on your website drives your customers away. Provide complete and easily assessible contact information on your website.
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Your customers will navigate away from your site if it takes long to open. So don?t add heavy designs and flash elements to your home page.
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Putting videos and pictures of the properties on sale on your website attracts the buyers and it reduces time in finalising the deal as the buyer decides the preferred property through its visuals and fixes the deal for field visit.
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Not tracking their online operations is a major drawback for most of the realtors. It helps analyze their strategies and revive them.
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How to generate more real estate leads
Increase your online presence. Show yourself on all social media platforms. Use facebook, twitter and linkedIn for social networking.
Post your real estate articles regularly on different blogs and forums. Give links to your website with them.
Use Text links, banner ads and discount coupons bizdrive provides for your promotion. They are free to use. Distribute discount coupons among your network.
People do not buy on social media sites. It can be a good place to advertize you but it doesn?t generate direct sales. To generate sales, show your presence on ecommerce platforms and classified sites like craiglist.
Take part in local community activities and events. Be easily available to people.
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How bizdrive helps realtors in internet marketing:
Bizdrive.biz is a small business commerce market space, where real estate professionals connect with customers to quote, sell their home and deliver great savings for their life and business. Bizdrive provides real estate professionals 50 integrated internet tools for real estate agents to sell, deliver, serve and market online and offline. Bizdrive provides them Free biz webpage, Free banner ads, Free biz network page, Free coupons to use, Free ad tracking, Free referral tools, Free training videos, Free marketing tips and free biz ads.
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Bizdrive.biz promotes the real estate professionals online and develops their business network and community. It helps real estate professionals connect more frequently online with customers to generate more sales, referrals and leads and retain their clients.
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The real estate professionals can get the training to make their efforts more productive and tips to maximize their profits in their deals. They can attend free webinars and see online video training series on how to grow their business online at http://www.youtube.com/bizdrivetv. They can enhance their knowledge at bizdrive blogs and clarify their doubts on biz forums.
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Source: http://articlemonkey.deedga.com/a-real-estate-marketing-handbook/
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