Direct Response Marketing Analyst Job for Insurance Sales Web ...

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Direct Response Marketing Analyst

Job ID: 11698483 Position Title: Direct Response Marketing Analyst Company Name: Humana Location(s): Louisville, Kentucky, 40201, United States ?

Posted: December 17, 2012 Entry Level: No Job Type: Full-Time

Research Tools:

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Role: Marketing Analyst

Assignment: Direct Response

Location: Louisville, KY

Are you a fit?

Are you an effective communicator with an experience developing consumer-focused advertising? Do you enjoy leveraging data, historical results, and multiple marketing channels to drive lead generation and direct-to-consumer sales?

Assignment Capsule

You will use appropriate analysis and metrics to help build and execute direct-to-consumer sales plans. You will justify media spend from a cost-benefit perspective, growing the customer base through proven direct marketing tactics.

• Works with business leaders and other direct response associates to set and achieve sales goals in the direct-to-consumer sales channel.

• Collaborates with creative department in production of direct marketing vehicles targeting the market segment.

• Analyze reports and provide recommendations for improving direct response sales metrics and new campaigns

• Assists in continued discussion surrounding best practices for media execution as it applies to acquiring new customers

• Works closely with the analysis team leaders to achieve accurate and thorough reporting for ease of analysis.

• Maintains a collaborative relationship with all internal and external partners to continually improve productivity across teams

• Assist with managing monthly and yearly budgets and sales goals.

• Collaborates with fellow direct response associates to develop initial and on-going media strategies and test plans designed to achieve lead generation and direct sales goals specific to a market segment.

• Assists in improving media campaign performance through analysis of response, conversion and sales data maximizing profitable sales to improve the profit picture.

• Leverages market research and competitive intelligence to help direct strategies and plans.

• Prepares written and verbal recommendations

• Coordinates and deploys deliverables focusing on delivering on time, on budget, and on strategy

Key Competencies

• Builds Trust: You honor your word by doing what you say you are going to do.
• Drives for excellence: You are a continuous learner who encourages others to learn. By constantly upgrading your own work, you achieve results and outperform the competition.
• Implementation/Execution: You are good at organizing and managing multiple priorities and/or projects by using appropriate methodologies and tools.
• Problem Solving: You are a problem solver with the ability to encourage others in collaborative problem solving. Acting as both a broker and consultant regarding resources, you engage others in problem solving without taking over.

Qualifications:
Role Essentials

• Experience in marketing or communications
• Bachelor?s degree
• Attention to detail
• Strong time management and organizational skills
• Ability to work effectively as a team player in a fast-paced environment
• Strong Excel and Power Point skills

Role Desirables

• Familiarity with direct response media vehicles.
• Experience in a sales oriented environment
• Experience in direct response advertising

Reporting Relationships

• Reports to the Direct Response Media Strategy Manager in Direct Response Marketing.

Requisition #: 94048

Source: http://jobs.insurancesalesweb.com/c/job.cfm?site_id=1636&jb=11698483

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