Why Culture Matters: Supercell?s Calculated Path To The Top Of The App Store

"There was this moment in the industry when people thought that games were a science, not a form of art," said Ilkka Paananen, the CEO of red-hot Finnish gaming startup Supercell. "But inevitably, games are a form of art," he said. "They have to be supported by strong analytics, but you have to lead with creativity." With Zynga's moment passed, a new generation of gaming startups like Supercell and Kixeye are hoping to return the industry to a place with a bit more soul.

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